Accessibility means making the content of a Web site or downloadable document accessible to all users, regardless of their hardware or software, network infrastructure, native language, culture, geographic location, age, or physical or mental ability.
Accessibility is becoming a real marketing and sales challenge in the rapidly expanding Internet marketplace, and increasingly an asset for image-conscious companies.
Web site accessibility improves access for people with disabilities, of course, but also for all users by increasing site visibility and improving the logical and functional organization of information.
Making your site accessible contributes to the social, cultural and professional integration of people with disabilities. It’s a moral and civic benefit.
If accessibility is not considered when the site is created, the cost is relatively high. If it’s planned from the start, or included as part of a redesign, the cost is reduced.
As it turns out, making your site accessible to all means increasing your customer potential, and the return on investment is immediate.